Ideas for a New Book Launch: 5 Press Release Samples & Online Buzz

Ideas for a New Book Launch: 5 Press Release Samples & Online Buzz

Posted on 07/02/2014 by | 0 comments

tree falling in woods

Did you hear something?

If a tree falls in the forest, and no one is there to hear it, does it make a sound? Well, the same question can be asked of whether anyone will notice your new book launch online.

Distributing an effective online press release is a great way to contribute to a successful book launch, and should be an important component of your larger marketing strategy.

Selling your book or ebook online is an interesting challenge, and it should be noted that doing so is different than selling other impulse-buys, (like a t-shirt) or “commodities” (like a poster, dvd, or toy) that may be available elsewhere online. While seeing a funny t-shirt might motivate someone to take their wallet out, the mere sight of a book cover probably won’t. For this reason, you’re going to need to get more personal if you actually want to sell any copies of it.

BUT, before distributing an online press release, you’ll need:

An Online Buzz for Your New Book or eBook

bad new book

Not a good book

Let’s rewind at this point. Before clicking a button that will distribute news of your new book to dozens of media outlets, let’s ask this question: Who cares?

In the months (or even years) leading up to the completion of your book, you should create and grow a name and online presence. Start building a network of people who care about what you have to say.

Have a Facebook page and contribute to forums and blogs online in the area or niche that your book will be of interest to. If your book is about “organic gardening,” build a name for yourself in that niche online. Same thing goes for a book about “the history of the Boston Red Sox,” or a “vegan cookbook.” The great thing about the web today is that you can really target niches with precision.

As your book evolves, make sure you continue to grow your potential fan base on Facebook, Twitter, a blog, and social media. If you can create hundreds of “likes,” on Facebook, there will be a genuine enthusiasm for your book release. If you have a few “likes” and haven’t posted on your blog in a month, you shouldn’t even bother with a press release, as the launch is going to fall flat. Establishing a personal connection with potential readers in this case is extremely important.

A Media Kit: New Book

If you have aspirations of a New York Times review, get: a professional-looking head shot, write a 100-125 word biography (that touts you as qualified to write such a book) professional business cards (with your book cover on the front and contact info on the reverse) and a one-sheet (a glossy print of the book cover on one side, and a compelling one page description of the book on the back, preferably with an excerpt from a positive review of the book.)

Book signings, launch party

book signingOnce again, we come back to the idea of creating a personal connection with readers. And when doing so, don’t be afraid to be creative. When Rachael Ray came to the Barnes & Noble in Princeton to promote her Book of Burgers, she came in a food truck and gave out free burgers.

OK, maybe that’s beyond what is appropriate for your appearance at a local bookstore, but talk about creating a buzz! Your launch party should be fun, and invite all those people who follow you on your blog and Facebook. I’m getting off track, but these things are important, and prelude to a good online press release!

An online Press Release for Your New Book

A well-written online press release is a great way to tell all the important online media outlets that you’ve written a book. A good online press release should include the following:

  • A great headline – Think of this as a fishing hook. Here’s some sample press release headlines
  • An introduction – Hooked? Now real in the reader. Here’s a sample introduction:

“In the heart of Italy, Harvard professor of symbology, Robert Langdon, is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces… Dante’s Inferno. Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science…”

  • A lead paragraph – Serves as an engaging and exciting brief summary of the book
  • A quote, like this:

“I Am Number Four has everything you could wish for: a killer hook, fabulous compelling writing, thrills, tension and surprisingly tender moments. It’s fantastic entertainment”, commented Puffin Fiction Editor, Sarah Hughes.

  • An “about the author” – Here’s a sample:

“RACHAEL RAY boasts a wildly successful career as a syndicated television star, an iconic Food Network television personality, bestselling cookbook author, Founder and Editorial Director of her own lifestyle magazine and Founder of the Yum-o! organization.  Rachael Ray has sold over 10 million copies of her 20 published books, and has nine #1 New York Times bestsellers”

If you are like me, you might learn more by looking at what works, and then applying that format to your own press release. So here are some sample book launch press releases:

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Most Important Tip: Write an exceptional book!

No fancy marketing will substitute for a fascinating, and compelling book.

You should really be passionate about what you are writing about, and that enthusiasm should be evident in your writing. It’s not a bad idea to ask, “who cares” throughout every step of the book writing process!

More ideas:

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